Boohoo is slammed for selling a £7 ‘faux fur’ jumper which came from farmed rabbits 

Boohoo is slammed for selling a £7 ‘faux fur’ jumper which came from farmed rabbits 

Online fashion stores have been reprimanded by the advertising watchdog for selling ‘faux fur’ items which in fact came from farmed rabbits. A £7 Booh

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Online fashion stores have been reprimanded by the advertising watchdog for selling ‘faux fur’ items which in fact came from farmed rabbits.

A £7 Boohoo.com jumper and a headband sold by accessories store Zacharia were both decorated with coloured pom-poms found in lab checks to be made from real rabbit fur. Both firms sell through Amazon.

The Advertising Standards Authority said the companies’ adverts were misleading and banned them from being run again. Spokesmen for the firms, which both have anti-fur policies, say they were shocked to discover the result of tests carried out by Humane Society International.

Boohoo.com's jumper is suspected to be made of rabbit fur that comes from farms in China where they are kept in bare wire mesh cages

Boohoo.com's jumper is suspected to be made of rabbit fur that comes from farms in China where they are kept in bare wire mesh cages

Boohoo.com’s jumper is suspected to be made of rabbit fur that comes from farms in China where they are kept in bare wire mesh cages

The fur is suspected to come from rabbit farms in China, where animals are kept in bare wire mesh cages.

HSI says that in other cases fur sold as fake has turned out to be from cats, raccoon dogs, mink and fox.

Fur farming is banned in the UK and most retailers have voluntary bans. But Claire Bass of HSI said: ‘Because of the appalling conditions on fur farms, real fur can now be cheaper to produce than fake fur, so retailers need to have robust checks in place.

‘The vast majority of British shoppers want nothing to do with the cruel and unnecessary fur trade.’

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