Excitable Edgar £15 toys are already being flogged on eBay at bumped up prices

Excitable Edgar £15 toys are already being flogged on eBay at bumped up prices

Excitable Edgar teddies and other merchandise are already being flogged on eBay at bumped up prices just hours after John Lewis released the

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Excitable Edgar teddies and other merchandise are already being flogged on eBay at bumped up prices just hours after John Lewis released their much anticipated Christmas advert.

The official soft toy is on sale at John Lewis and Waitrose for £15, but is already being advertised online for nearly four times that price – despite the commercial itself not even airing on TV until Saturday. 

Meanwhile, Edgar Wellington boots would set you back between £16 and £19 at either retailer, but on eBay buyer is offering a pair for a whopping £60. 

The official soft toy is on sale at John Lewis and Waitrose for £15, but is already being advertised for nearly four times that price - despite the commercial itself not even airing on TV until Saturday

The official soft toy is on sale at John Lewis and Waitrose for £15, but is already being advertised for nearly four times that price - despite the commercial itself not even airing on TV until Saturday

The official soft toy is on sale at John Lewis and Waitrose for £15, but is already being advertised for nearly four times that price – despite the commercial itself not even airing on TV until Saturday

Meanwhile, Edgar Wellington boots would set you back between £16 and £19 at either retailer, but on eBay buyer is offering a pair for a whopping £60

Meanwhile, Edgar Wellington boots would set you back between £16 and £19 at either retailer, but on eBay buyer is offering a pair for a whopping £60

Meanwhile, Edgar Wellington boots would set you back between £16 and £19 at either retailer, but on eBay buyer is offering a pair for a whopping £60

Other buy it now offers for the official teddy include £55 including postage, £45.99 with free postage and two for £55. Lower prices are available for people buying on auction. 

The advert tells the heart-warming story of the well-meaning but accident-prone dragon Edgar and his best friend, a girl called Ava. 

It shows Ava try to quell his disastrous fire-breathing after it threatens to destroy the festive period for everyone as a giant Christmas tree is flamed, a snowman is destroyed and the local ice rink melts.  

Within hours of the advert being released there were already 50 listings for the Edgar soft toy. 

The advert tells the heart-warming story of the well-meaning but accident-prone dragon Edgar and his best friend, a girl called Ava

The advert tells the heart-warming story of the well-meaning but accident-prone dragon Edgar and his best friend, a girl called Ava

The advert tells the heart-warming story of the well-meaning but accident-prone dragon Edgar and his best friend, a girl called Ava

It shows Ava try to quell his disastrous fire-breathing after it threatens to destroy the festive period for everyone as a giant Christmas tree is flamed, a snowman is destroyed and the local ice rink melts

It shows Ava try to quell his disastrous fire-breathing after it threatens to destroy the festive period for everyone as a giant Christmas tree is flamed, a snowman is destroyed and the local ice rink melts

It shows Ava try to quell his disastrous fire-breathing after it threatens to destroy the festive period for everyone as a giant Christmas tree is flamed, a snowman is destroyed and the local ice rink melts

A full range of Edgar merchandise is available from John Lewis and Partners, including a Waitrose & Partners No.1 12 Months Matured Christmas Pudding,

Waitrose Edgar cupcakes, ‘Chocolate Edgars’ and a £1.50 gingerbread biscuit.

Pyjamas, wellies and a children’s book have also been put on sale as we approach Christmas.

Previous John Lewis adverts have had budgets of around £1million and putting each ad together has costs a reported £6million.   

Excitable Edgar book for £9.99

Excitable Edgar book for £9.99

Edgar sleepwear from £17 to £19

Edgar sleepwear from £17 to £19

Other items on offer include the Excitable Edgar book, priced at £9.99 (left) and some sleepwear which are red leggings and a long sleeve top  for £17 to £19 (right)

Chocolate Edgars cost £3.50 and are available at Waitrose

Chocolate Edgars cost £3.50 and are available at Waitrose

Edgar Gingerbread Biscuits cost £1.50 each

Edgar Gingerbread Biscuits cost £1.50 each

Chocolate Edgars cost £3.50 and are available at Waitrose, while Edgar Gingerbread Biscuits cost £1.50 each 

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