Poll What is your favourite Christmas advert? John Lewis 222 votes Sainsbury's 32 votes Walkers 29 votes Lidl 7 votes TK Maxx 6 votes Aldi
It may be still 41 days away from the big day, but that hasn’t stopped retailers releasing a blizzard of Christmas adverts in the hope of grabbing our attention.
John Lewis and Waitrose revealed their effort today – a heart-warming tale of an accident-prone dragon who eventually learned to control his fire breathing to join in with the festive celebrations.
Others have been similarly schmaltzy, not least Asda’s tinsel-wrapped, cliche-stuffed epic, which came chock-full of snowmen, sleigh bells, gingerbread houses and shooting stars.
Walkers Crisps bagged Mariah Carey for their offering, while Aldi introduced us to the wonderful world of the ‘Leafy Blinders’.
But which one was YOUR favourite? Have a look at our recap of 2019’s offerings below and vote on MailOnline’s poll (right).
JOHN LEWIS AND WAITROSE
A cute dragon and a soppy song … it’s the John Lewis Christmas ad!
It’s a heart-warming tale with guaranteed smiles and an ending that will reduce many to tears.
The story of Excitable Edgar and his red-headed friend Ava shows John Lewis setting the standard for Christmas ads once again
The commercial brings together the firm and its sister brand Waitrose for the first time with a sentimental tale of well-meaning Edgar the dragon, who loves Christmas but cannot control his explosive fire breathing dragon.
The John Lewis Christmas advert, Excitable Edgar, features a baby dragon in a historical village where the snow is falling
Worried he will ruin Christmas, he shuts himself away, and Ava dreams up a way to show how much she cares about him, leading to an ending that reveals Edgar as a hero, as part of a theme celebrating the ‘gift of acceptance’
As in previous years, the advert – launched today – comes with an emotive soundtrack, this time a version of the 1980s power ballad Can’t Fight This Feeling by Bastille singer Dan ,Smith and marries live action with animation
Last year’s ad showed the life of Elton John but was panned for acting as an advert for the singer. By contrast, the actress who plays Ava is is ten years old, comes from Scotland and her name is Ruby Dailly.
Ava comes up with the perfect idea to make sure Edgar can also join in with the villagers on Christmas and seems proud as punch
What price Mariah Carey‘s dignity? The American popstar is said to have temporarily replaced Gary Lineker as the ‘face’ of Britain’s biggest crisp brand for a mouth-watering £9 million.
For this, the diva belts out a few bars of her hit All I Want For Christmas before telling us how much she enjoys seasonal kitsch. She then becomes involved in a tug-of-war with a man dressed as an elf over a bag of pigs-in-blankets crisps.
As funny as a cracker joke.
Mariah Carey is said to have temporarily replaced Gary Lineker as the ‘face’ of Britain’s biggest crisp brand for a mouth-watering £9 million
Unfortunately, you can’t offer famously low prices if you’re spending a fortune on costly TV adverts.
I presume this is why Lidl’s festive advert seems to be a fairly low-budget affair featuring a family going about their Christmas shopping for the celebrations back home.
Lidl’s festive advert seems to be a fairly low-budget affair featuring a family going about their Christmas shopping for the celebrations back home
It’s certainly delivers a direct message – come to our stores to buy all your Christmas products – I don’t think this will be the one to give the John Lewis ad (out this week) a run for its money.
‘Gift different,’ the big-brand discount store urges viewers, by treating friends and family to a wide range of clothes, jewellery, ornaments and toys.
‘Gift different,’ TK Maxx urges viewers, by treating friends and family to a wide range of clothes, jewellery, ornaments and toys
Making this point is an Evel Knievel-style stuntman who skis down a mountain tossing assorted weird and wonderful gifts to delighted onlookers, before hurtling into a log cabin.
Other Alpine cliches on show in the advert include a St Bernard dog, a ski lift and a man ice-fishing.
Kevin the carrot is being held hostage by an angry mob of Brussels sprouts.
With the help of a friendly tomato, he escapes and legs it into a circus tent full of Christmas treats singing a version of the Robbie Williams hit Let Me Entertain You.
It’s surreal but it would certainly take a heart of stone not to be won over by this unashamedly silly entreaty to ‘Put on a show this Christmas’
It’s surreal. But it would certainly take a heart of stone not to be won over by this unashamedly silly entreaty to ‘Put on a show this Christmas’.
The script contains a series of extravagant puns which, like sprouts, will divide opinion.
Asda’s tinsel-wrapped, cliche-stuffed epic is chock-full of snowmen, sleigh bells, gingerbread houses and shooting stars
This tinsel-wrapped, cliche-stuffed epic is chock-full of snowmen, sleigh bells, gingerbread houses and shooting stars.
The plot sees two wide-eyed schoolkids pop through the roof of their grandfather’s attic with a home-made fishing rod to capture a portion of the Northern Lights in a jam jar.
Next, they walk the streets chucking handfuls of the stuff around, with magical consequences.
What this has to do with supermarket shopping is, frankly, anyone’s guess.
Known in the trade as a ‘concept’ advert, this is designed to introduce shoppers to a new innovation called ‘Bootiques’
Known in the trade as a ‘concept’ advert, this is designed to introduce shoppers to a new innovation called ‘Bootiques’.
These are ‘little shops’ in larger Boots stores that contain gifts aimed at various modish demographics such as the ‘Tweenager’, the ‘Beauty Kween’ and, inevitably, the ‘Vegan’. You can also find these Bootiques online.
Apparently, they will make ‘gifting’ to hard-to-buy folk less ‘problematic’.
But it’s not all that Christmassy.
MARKS & SPENCER
‘Go Jumpers For Christmas’ revolves around the premise that unless your guests wear a gaudy novelty sweater, your festive party won’t go with a fizz
Times are hard at M&S, which recently crashed out of the FTSE 100, but it refuses to be outshone as the nation’s top purveyor of ultra-reliable knitwear.
‘Go Jumpers For Christmas’ revolves around the premise that unless your guests wear a gaudy novelty sweater, your festive party won’t go with a fizz.
To that end, photogenic dancers and a barking Jack Russell terrier body-pop to the Eighties hip-hop classic Jump Around by House Of Pain. How very jolly.
The Magic Of Frozen, stars favourites Elsa, Anna and the comical snowman Olaf from the film, along with a table groaning under what it calls a ‘perfect Christmas dinner’
In years gone by, the store hoped to dazzle prospective customers with the star wattage of pop-singer-turned-reality-TV-star Kerry Katona.
But now it is aiming for Hollywood, having signed with Disney, which is shortly to release a sequel to the movie Frozen. The resulting advert, The Magic Of Frozen, stars favourites Elsa, Anna and the comical snowman Olaf from the film, along with a table groaning under what it calls a ‘perfect Christmas dinner’.
In Ikea’s hilarious Christmas ad, toys, chinaware and cuckoo clocks berate a couple about their drab, un-Swedish home via rap
Toys, chinaware and cuckoo clocks berate a couple about their drab, un-Swedish home via rap.
Stung into action by this annoyingly catchy, funny ditty (sample lyrics: ‘This place is a mess! / You don’t deserve no guests!’), and decorative snails who tell them ‘If you’re house was a car, it would get pulled over’, they jazz things up the Ikea way: with a new rug, cushions and a £299 kitchen table with a tricky Nordic name.
Abracadabra. Even the Christmas tree seems perkier.
The soundtrack of Argos’ ad is good — Simple Minds’ Don’t You (Forget About Me) — but at two and a half minutes, it’s too long
Its Christmas catalogue has been renamed The Book Of Dreams on the basis, presumably, that the toys, gizmos and household devices will make even the most hard-hearted consumer’s dreams come true.
Proof of this are a jolly father and his cute daughter who, thanks to a toy drum kit, are transformed into stadium rockers.
The soundtrack is good — Simple Minds’ Don’t You (Forget About Me) — but at two and a half minutes, it’s too long.
This ad appears to have been filmed in America and dubbed into British English for a UK audience.
Feel-good party scenes, bright-eyed children, handsome young couples falling in love, older couples kissing (above) and crowds singing in snow-covered streets feature in Amazon’s ad
But look past the ‘British’ delivery drivers using the right-hand side of the road, before rocking up to New York apartment blocks, and you’ll find feel-good party scenes, bright-eyed children, handsome young couples falling in love, older couples kissing (above) and crowds singing in snow-covered streets.
Visa’s ad encourages people to support the High Street, but it comes across as oddly unfestive
To the tune of Queen’s smash hit Somebody To Love, Visa is encouraging us to support our local High Streets.
A collection of local shop owners belt out the lyrics ‘I work till I ache in my bones’ so I can ‘take home my hard-earned pay’.
‘Show your High Street Some Love’ runs the tagline — and not, presumably, the faceless chain stores and giant warehouses of online retailers such as Amazon. Oddly un-festive.
Sainsbury’s has unveiled its Christmas advert which harks back to its roots in 1869 as it rounds off its anniversary celebrations.
And in the retailer’s 150th year, the advert tells the tale of how Father Christmas could have come about.
Victorian London: The scene sets on Christmas Eve 1869 on Drury Lane where the new J Sainsbury store is open
The advert tells the story of a young chimney sweep, Nicolas, who is in awe of the brand new J Sainsbury store in Victorian London‘s Drury Lane.
While Nicholas admires the clementines on offer, his boss sneaks the fruit into his hat.
But the poor boy is caught red-handed as he bends down to pick up an orange that has fallen to the ground.
But the festive cheer is restored when young Nick is rescued by Mary Ann Sainsbury who, having seen the whole event, sets off to the snowy mountains to fetch him back.
Young chimney sweep Nicholas is in awe of the abundance of clementines on offer at the store
Red-handed: The orphan is caught picking up one of the clementines which accidentally fell on the cobbles